Rothy’s Color I was commissioned by Rothy's to direct and DP a video around their process and approach to color as it applies to the ethos of the company.

Rothy's is a unique pioneer in garment sustainability: it 100% owns the factory where its products are made. This means Rothy's can program their machines to 3D precision-cut the materials for their bags and shoes with zero waste, avoiding the ~30% material waste in traditional subcontracted cut-and-sew factories. 

So for color, Rothy's can do anything. They own the factory, they own the process, they own the materials. So they can maximize color exploration. And they're known for it. They can make whatever they dream up. Which is amazing.